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NATHAN'S FAMOUS

100% BEEF, 100% NEW YORK

Nathan's hot dogs were born and bunned in Coney Island over 100 years ago. They're 100% New York. They're also stubborn like a New Yorker, refusing to ever change their recipe. It's always been 100% beef. We leveraged that New York attitude, kept the product front and center, and yes, we made a talking hot dog.

DESIGN

We also redesigned the brand world, mashing up contemporary New York vibes and classic Nathan's nostalgia. We overhauled everything. Outdoor, social, TV, digital and even the hot dog eating contest.

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Including reinvigorating the brand's long standing mascot, Frankie.

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